Master Bites UK: From pub pints to a bold new adventure
- Rick H.
- Dec 20, 2024
- 2 min read
First things first—happy holidays to everyone reading this!

What a whirlwind of a year it’s been. It all started with Rob and me in a Manchester pub, sipping our pints and thinking, “You know what would go well with this? A bitterbal.” But not just any bitterbal. It dawned on us: England deserves its very own version of this classic Dutch snack.
From that moment of inspiration to late-night brainstorming sessions, we’ve poured our hearts, humor, and maybe a few more drinks into creating something special. And now, here we are: with a logo, a vision, and a name that’s been raising eyebrows (and laughs).
Yes, Master Bites. We know what it sounds like. We’re not clueless. Like a joke straight out of a Ricky Gervais stand-up, we’ve embraced the double entendre. Sometimes, the best way to be remembered is to make people smirk. After all, if you can’t laugh at yourself, you’re missing half the fun of life.
But beyond the jokes, there’s a real passion driving us forward. The names of our snacks are locked in—each one reflecting a piece of British heritage and flavor and you can all check them out on our bites page. We’re talking about bites inspired by regions known for their spirit and character. We’ve been crafting these with care, ensuring they’re halal, vegan, vegetarian, or just plain hearty for anyone looking for something bold and different.
And now, the real excitement begins. The first tasting events are already lined up in Manchester. The city that inspired this journey will also host the big launch event on May 3rd, 2025. Friends, businesses, and anyone curious enough to sign up at www.masterbites.co.uk/launch are all welcome to join us.
Yes, it’s a few months away, but we’re moving full steam ahead. There’s no turning back. The road from that Manchester pub to where we are now has been filled with challenges, laughs, and a relentless drive to create something new for the UK hospitality scene.
So here’s to bold snacks, great company, and a future filled with Master Bites (interpret that however you want!). We’re not just launching a product; we’re bringing a bit of joy, flavor, and maybe a cheeky grin to your menu.
Manchester, you’ve inspired us—and we can’t wait to give a little something back.
Let’s grow, laugh, and snack together.

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